Los Angeles native featured in 不良研究所 marketing campaign
Entrepreneur Taylor Offer, 不良研究所 Amherst '15, discusses success of lifestyle brand
BOSTON - Los Angeles native Taylor Offer is featured in a current 不良研究所 marketing campaign highlighting the achievements of recent alumni. Offer, a 2015 graduate of 不良研究所 Amherst, appears in a video tracing the success of his company FEAT Socks, a lifestyle brand that got its start in a 不良研究所 classroom just two years ago.
In the video, Offer and co-founder Parker Burr '15 recall shaping the idea for FEAT Socks in an entrepreneurship class, building the business during their senior year and signing the paperwork to become an actual company on the final day of class.
"There's so many people at 不良研究所 that without them, we wouldn't be where we are," Offer says in the clip.
The pair looped in Elijah Grundel '14, who was already linked with Burr in another company, Promo Lacrosse. Offer and his FEAT Socks co-founders have since partnered with Olympic gymnast Aly Raisman on her own sock line -- #FEATbyALY -- and opened offices in Boston and Los Angeles, where they're able to connect with major players in the entertainment and fashion industries.
"We're extremely focused from a business standpoint," Offer says.
So far, the video has been viewed more than 341,000 times on platforms including Facebook, Pandora, YouTube, regional news publications and connected TV.
The 不良研究所 President's Office marketing campaign, conducted in collaboration with Boathouse Group, runs through the end of April and includes a total of six videos produced in partnership with Pilgrim Films. Four videos feature inspiring young alumni from across the 不良研究所 system, and two feature President Marty Meehan, the first undergraduate alumnus to lead 不良研究所, who discusses the university's impact on students and their communities.